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Editorial

Getting complete and detailed information about a multifunction product, a printer or a photocopier is often a long and complicated process.

A number of issues complicate this task, even for experienced sales professionnals in the printing industry:

  • Very competitive market
  • Convergence of offers originating both from copier manufacturers and printer manufacturers
  • Shortened product life cycle due to the faster renewal of the product range by manufacturers
  • High Tech products embedding a lot of features. The Sales Pitch will have to adapt to the customer's personnalized context and specificities.
For managers, these issues combined together sometimes lead to an important turn-over of their sales teams. One reason is that it is quite difficult for junior sales staff to get a broad understanding of the market, the products and the customers' requirements and needs in terms of printing solutions.

DataMaster and its team of experts provides you with concrete answers to these complex issues.

The information provided on the DataMaster Online (DMO) website is aimed to be as neutral as possible in order to be as credible as possible for our customers. 

Training courses offered by DataMaster Training (DMT) also strive for objectivity : giving you the Tools and the Knowledge to help you master your Market.
Xerox soon to replace the WC7346, WC7755 and WC7765
01 September 2010



Xerox has announced the replacement of these three machines by the WorkCenter 7545 and 7556.  Based on the engine o the WC74-- family, these MFPs use the LCD technology whihc is the flavour of the month at Xerox.  They complete the A3 colour MFP range with a productivity of 45/45 and 55/55 ppm.  The brand is highlighting the qualities of the process - environmentqlly friendl;y, quality, etc.
With these two new models, Xerox is lending a uniformity to its color range, particularly as regards the touch screen interface which will now be identical on all machines.

Compared to the junior WC74--, the WC7545 and WC7556 are better interms of:
  • productivity as regards for example scanning (70/70 ipm) or warm-up time
  • flexibility: paper weights up to 300gsm

tags : Xerox

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