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Editorial

Getting complete and detailed information about a multifunction product, a printer or a photocopier is often a long and complicated process.

A number of issues complicate this task, even for experienced sales professionnals in the printing industry:

  • Very competitive market
  • Convergence of offers originating both from copier manufacturers and printer manufacturers
  • Shortened product life cycle due to the faster renewal of the product range by manufacturers
  • High Tech products embedding a lot of features. The Sales Pitch will have to adapt to the customer's personnalized context and specificities.
For managers, these issues combined together sometimes lead to an important turn-over of their sales teams. One reason is that it is quite difficult for junior sales staff to get a broad understanding of the market, the products and the customers' requirements and needs in terms of printing solutions.

DataMaster and its team of experts provides you with concrete answers to these complex issues.

The information provided on the DataMaster Online (DMO) website is aimed to be as neutral as possible in order to be as credible as possible for our customers. 

Training courses offered by DataMaster Training (DMT) also strive for objectivity : giving you the Tools and the Knowledge to help you master your Market.
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